Bronx rapper and Marroco born French Montana just recently shot the video for his hit record "Unforgettable" with Swae Lee in Uganda.
It appears obvious that French felt a lot of gratitude towards the people of Uganda. The video features a bunch of local dancers getting down to French's new song.
This is also were the "unforgettable challenge" originated. Which challenges people to dance to his song in a unique hopping motion.
Stars like Swizz Beatz, Drake, DJ Khaled and more also participated in the challenge. This challenge is supposed to raise awareness for the "Mama Hope Campaign" which set his goals on helping those in need with focusing on Entrepreneurship across the globe to fight extreme poverty.
Just recently French Montana donated $100.000 to the organisation. To help them fight poverty all over the globe. The money will be used directly for the Suubi Health Center and also for blood banks all over Uganda.
French Montana say the time in Uganda touched his heart and raised his on awareness for other people's living condition. “I feel like sometimes God puts you in a platform where you’re supposed to help other people. I wanted to give them the shirt off my back and help as soon as possible. … With having gone through living in poverty and being happy with nothing, they channel that through their dance moves and their energy.”
Also check out the reaction of Mama Hope to French Montana's donation.